The review for Web Analytics 2.0 is here for you to check out, but sorry it is written in Japanese.
The key phrases I chose to introduce for my paisanos are;
- 10/90 Rule
- Context is Queen
- Failing faster
- Segment or go home
They are my favorite.
If I could have add more topics in my book review, I would have written about followings;
- Focus on the critical few
- Lifecycle process metrics
If your job is one of the followings, you MUST read it.
Analytics tool vendor