KDDI R&D Labs announced on Apr.13 that trough their investigation, 28.9% don't want recommend service.
The recommend service is what you experience, for example, at Amazon.com. Amazon collects your "personal" data such as browsing and purchase history and recommend you what you likely are interested in.
While 28.9% don't want, 37.6% of the 4,422 examinees want it.
I personally like the service as it reduces the risk to miss books that I have to read, but I thought there are more people dislike it as the service uses too deeply your personal favorites of from books to fashion.
From Web Analytics point of view, recommend service is considered and "proven" by recommend engine vendors as an effective way to increase conversion rate and/or average sales amount, but the web master should remember that 29% of all the visitor to your site never returns to you because of the recommend service you provide.
自己紹介
- kazkida
- 株式会社マキシマイズ 執行役員兼プロジェクトマネージャー。早稲田大学政治経済学部卒業。豊田通商の南米駐在員として自動車販売に従事。カーポイント（現カービュー）にてネットビジネスの世界に入る。その後、Webtrends製品の顧客向けプロジェクト経験を通じ、お客様のアクションに繋がるレポートの提案・実装ノウハウを磨く。アクセス解析ツール導入、 KPI設定支援とレポートのカスタマイズ等のツール活用支援が得意分野。Google Analytics Individual Qualification（No.592) Operating Office and Project Manager at Maximize, Inc. Graduated from Waseda University. Starting carrier with exporting cars to South America. Lived in Quito and Caracas. Speak Japanese, English and Spanish. Commit many WebTrends implementation Projects. Good at value proposition, KPI setting, etc. GAIQ（No.592)
0 件のコメント:
コメントを投稿